Top 5 Social Apps Performance in Italy, Q2 2024

In Q2 2024, the top 5 social apps in Italy—Facebook, TikTok, Instagram, Threads, and X—exhibited diverse trends in downloads, revenue, and active users. Sensor Tower provides detailed insights into these metrics.

Facebook experienced a steady weekly revenue throughout the quarter, peaking at around $21.9K in mid-June. Weekly downloads fluctuated, with a high of approximately 86.5K in early May and a low of about 63.3K in late May. Active users remained relatively stable, ending the quarter with around 23.8M.

TikTok showed significant growth in revenue, reaching a peak of approximately $701K in mid-June. Downloads increased notably in June, peaking at about 103K. Active users consistently hovered around 16.7M to 16.8M throughout the quarter.

Instagram saw a mixed trend in revenue, peaking at roughly $114K in mid-May. Downloads were relatively stable, with a notable increase to about 66.3K in the final week of June. Active users remained consistent, ending the quarter at approximately 20.5M.

Threads had fluctuating download numbers, peaking at about 78.6K in the last week of June. Active users saw a slight increase towards the end of the quarter, reaching around 183K.

X experienced a stable weekly revenue, with a peak of approximately $9.9K in early April. Downloads saw a peak in early June at about 20.9K. Active users remained steady, ending the quarter at around 2.6M.

For more detailed insights and analysis, visit Sensor Tower.